Smart Communications, Inc.

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Smart Communications, Inc., popularly known as SMART, is the wholly-owned mobile phone subsidiary of Philippine Long Distance Telephone Company (PLDT). With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. It operates a nationwide cellular network and a satellite phone service. It also has the most extensive and modern digital communications GSM network and infrastructure in the country, covering over 99 percent of the population. As of end-June 2006, Smart’s GSM network consists of 36 switches and 6,065 base stations, over 2,200 of which are equipped with wireless broadband capability. Smart also has over 1,000 3G base stations nationwide.



Smart offers different levels of service, dependent on both the population and the financial capability of the subscriber. A list is provided below.

Logo Service Description
Gold1.jpg Smart Gold Postpaid Plan
Infinity1.jpg Smart Infinity High-End postpaid service
Smart buddy.png Smart Buddy Prepaid Service
Smart-kid.jpg Smart Kid Kids' mobile service in prepaid and postpaid
Center Talk N' Text Low rate Prepaid Sim Card
PH Smartlink.jpg
Smart Link Calling through Satellite receivers
Smart ACeS The Same with smart Link
SmarTalk Payphone with Texts features from smart
Admobile1.gif Addict Mobile Teen's Special Mobile
Red Mobile.jpg
Red Mobile P0.50 per minute voice and video calls


Logo Services Description
The Smart 3G Logo SMART 3G Smart 3G with HSDPA enabled network
  • Video Calls
  • Video Streaming with a combination of access and per minute charges
  • High-speed Internet Browsing
The Smart ZED Logo
SMART Zed Multi-platform infotainment products and services, offers people on the move,access entertainment, communication and information services. include games, messaging services and stock prices.
PH smart money.gif SMART Money It's a cashless base transaction in a reloadable cash card linked to the MasterCard network.
Smart padala.gif
SMART Padala It's a cash remittance service via text, from a sender abroad to the celfone of a beneficiary here in Philippines
Smart bro.jpg
SMART Bro It offers computers at home a broadband speed upto 384kbps.

Philippine area code assignment

Smart Communications Shares the same prefixes of Talk N' Text 910, 912, 918, 919, 920, 921 and 928. Fact|date=February 2007


  • First Pacific: 31%
  • Nippon Telegraph and Telephone: 15%
  • Fidelity Investments: 5%
  • Other owners (includes public stock): 49%


PLDT's main competitor is Globe Telecom in both the Telephone|fixed-line and Mobile phone|mobile markets. However, Sun Cellular, which is owned by Digitel, is PLDT's other main mobile competitor. Digitel is also a major fixed-line competitor.

Smart Communications' competitors in the Mobile Telecommunications Business are Globe Telecom's Globe Handyphone and Digital Telecommunications' Sun Cellular.

List of Endorsers

  1. Kris Aquino
  2. Manny Pacquiao
  3. Robin Padilla
  4. Ruffa Mae Quinto
  5. Anne Curtis
  6. Angel Locsin
  7. Piolo Pascual
  8. Epi Quizon
  9. Kim Chiu
  10. Gerald Anderson
  11. Sam Milby
  12. Nash Aguas
  13. Sharlene San Pedro
  14. Rico Yan
  15. Dominic Ochoa
  16. Marvin Agustin
  17. Bianca King
  18. Sam Concepcion
  19. Brent Javier
  20. Karen Pamintuan
  21. Borgy Manotoc
  22. Kelly Misa
  23. Chris Tiu

External links

Original Source

Original content from Wikipedia under GNU Free Documentation License. See full disclaimer.